I recently read about the first "gamer" bar that opened in Paris called Meltdown, a bar that boasts several projection screens that are readily accessible to broadcast the most intense e-Sports coverage and gaming computers that are prepared (free of charge) to battle your friends for others in the bar to see - games played are broadcasted through the televisions and projection screens in the bar. As an avid gamer and advocate of e-Sports, why can't "gamer" bars be more common?
Simple - there isn't enough data to support the need and want for such an abstract concept. Or is there?
After working for a retail development firm in Seoul over the past year, I've been exposed to a number of concepts for future shopping malls that include open spaces that resemble NYC's Highline Park, gentlemen's lounges, and more. While each concept has their own target audience, I've noticed there hasn't been much attention for a retail and entertainment concept that targets younger males aged 18 - 30's, a group that typically hates spending time shopping (especially when they are forced to go "shopping with her."
Just for my own personal research, take a look at the short presentation I've prepared (currently not 100% - if you have any feedback or comments to improve the quality of the presentation, please feel free to comment!) and take the quick survey below. Thanks!
Simple - there isn't enough data to support the need and want for such an abstract concept. Or is there?
After working for a retail development firm in Seoul over the past year, I've been exposed to a number of concepts for future shopping malls that include open spaces that resemble NYC's Highline Park, gentlemen's lounges, and more. While each concept has their own target audience, I've noticed there hasn't been much attention for a retail and entertainment concept that targets younger males aged 18 - 30's, a group that typically hates spending time shopping (especially when they are forced to go "shopping with her."
Just for my own personal research, take a look at the short presentation I've prepared (currently not 100% - if you have any feedback or comments to improve the quality of the presentation, please feel free to comment!) and take the quick survey below. Thanks!
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