As I was at work today, I couldn't help but take a picture of this ad that I found in a newspaper sitting in our employee lounge.
The advertisement pictured left advertises several high rise residential towers in all their glory [pictured dramatically against the sky/sun background). It also highlights the apartment's proximity to a subway station and of course a beautiful(?) Korean woman.
The ad also shows an 8-10 lane highway crossing the page with no other aspects of the neighborhood present (other than a couple people walking along the lifeless sidewalks).
[additional renderings can be viewed on the leasing website for the Noble Land - for your reference, one is pictured below]
I found this picture interesting from a planning perspective since the advertisements themselves paint a vivid picture of the types of street environments these colossus residential developments create along the public realm (aka the street).
In my next article for Reurbanist (that will be published soon), I'll take a deeper look at the Korean suburb to show how exactly they may be the similar if not different from American suburbs.
The advertisement pictured left advertises several high rise residential towers in all their glory [pictured dramatically against the sky/sun background). It also highlights the apartment's proximity to a subway station and of course a beautiful(?) Korean woman.
The ad also shows an 8-10 lane highway crossing the page with no other aspects of the neighborhood present (other than a couple people walking along the lifeless sidewalks).
[additional renderings can be viewed on the leasing website for the Noble Land - for your reference, one is pictured below]
I found this picture interesting from a planning perspective since the advertisements themselves paint a vivid picture of the types of street environments these colossus residential developments create along the public realm (aka the street).
In my next article for Reurbanist (that will be published soon), I'll take a deeper look at the Korean suburb to show how exactly they may be the similar if not different from American suburbs.
Development rendering of Noble Land, the apartment complexes that are advertised in the above newspaper. It appears they do not blend well with the surrounding community as tree-lined greenery creates a clear separation between the public realm and the private development.
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